Team ICR has handled a wide variety of research and communications projects. A few of the noteworthy project engagements are given below:
Performance Audit of Women Police Stations
In compliance of 21st report of Parliamentary Committee on Empowerment of Women (2012-13) on “Working Conditions of Women Police Force”, the Performance Audit of Women Police Stations in India has been conceptualized by Bureau of Police Research & Development, Ministry of Home Affairs. This pan India study covering 11 states across 22 police stations is being undertaken by Invision. The focus of the study is to evaluate the effectiveness of Women Police Stations, in terms of conviction rate, average time for disposal of cases and satisfaction level of complainants and victims.
Identification of Socio-economic parameters for assessing the gap between Scheduled Castes and rest of the population as well as their monitoring over time to ensure reduction in gaps
With over four decades of implementation of Scheduled Caste Sub Plan (SCSP), the need for specific actionable points / areas for government intervention were highlighted in the 12th Five Year Plan to accelerate the process of bridging the gap between SC and other groups of population. To study the gap the identification of indicators was undertaken under the broad areas namely standard of living, knowledge attainment and long and healthy life. Under the head standard of living the indicators covered were housing, basic amenities, possession of assets, poverty, etc. similarly under the head knowledge attainment the indicators covered were effective literacy rate, enrolment rate, drop-out rate, etc. on long and healthy life the indicators included expectation of life, total fertility rate, neo-natal, infant and child mortality, anti-natal care and delivery practices, immunization of children, malnutrition, anemia, etc. for each of these indicators gap in the attainment levels between scheduled caste and general population was estimated at two time points i.e. latest year and earlier period five to ten years hence. The trend in the gap was analyzed to examine whether there is any reduction in the gap over time. The states having relatively higher level of gaps have been listed for focused targeting in future. The report sums up with recommendations for improving the attainment levels for scheduled caste.
Impact Assessment and Study of Implementation of e-SLA Project of GNCTD.
Under the Delhi (Right of Citizen to Time Bound Delivery of Services) Act, 2011, various government departments have been delivering various services within a given time period. During early 2014, 116 services spread over 24 departments were being covered under the Act. To facilitate this time bound service delivery under the Act, an electronic Service Level Agreement (e-SLA) has been developed by the National Informatics Centre (NIC) in consultation with the Department of Information Technology, GNCTD. Invision has undertaken a study on evaluation of e-SLA of GNCTD. The study covered an exhaustive secondary analysis of data relating to about 80 Lakh citizens who availed services till March 2014. The study also included survey of over 6000 citizens about satisfaction level on the services received. Additionally about 80 frontline functionaries from field offices of participating departments were interviewed to elicit their feedback on their skill enhancement, availability of infrastructure and support / guidance received from superiors in discharging the services. A qualitative survey on the functioning of the departments was also undertaken. Importantly, study evaluated the e-SLA system of GNCTD vis-à-vis the features available in the similar systems of different states.
Customer Satisfaction Survey for Jammu & Kashmir Bank Ltd
The Jammu and Kashmir Bank the lead bank in the state of J&K was facing the challenges of increased competition due to the entry of other private sector banks. The national presence of the competing banks was towering and with established practices as well as using their aggressive marketing efforts they were weaning away the existing customer base of J&K Bank. In view of this need, the J&K Bank commissioned a study to Invision Communication and Research Pvt Ltd to assess their customer satisfaction levels to reorient its services in line with the ground realities. The study was covered over 2700 customers spread over 86 branches of the bank spanning across 19 districts of the state. The study also involved undertaking SWOT Analysis of J&K Bank vis-à-vis its competitors. Based on the analysis and findings of the study recommendations have been made which have been adopted by the J&K Bank to improve and reorient their services.
Property Census in Delhi
Government of Delhi wanted to create an integrated geospatial information system for the project “Delhi State Spatial Data Infrastructure (DSSDI). The national Capital Territory comprises of nine districts. Under this project over 50 lakh dwelling units spread over 1500 Sq.Km. were to be mapped along with related information about properties. Invision jointly with Navayuga conducted this study which entailed collection of data of all buildings like residential units, schools, hospitals and public utility structures like markets etc for creating 3-D Geographical Information System (GIS) in the national capital. The study was first of its kind for generating valuable information on property tax assessment, planning for amenities as well as for safety and security of citizens, execution and management of development activities of Delhi Government and other local bodies of Delhi.
Energy Next – A monthly magazine on Renewable Energy
The monthly magazine, “Energy Next” is being published regularly since October 2010 on behalf of Indian Renewable Energy Development Agency (IREDA). The magazine, covers all verticals of the sector including solar, hydro power, biomass and wind energy. The magazine aims to keep all the stakeholders in the sector updated with the latest development and attract investment (both domestic and foreign) in the renewable sector. The journal seeks to be the one-stop reference point for all those interested in promotion of the renewable sector. The magazine is a one-point source for getting all the information regarding the renewable energy industry as well as energy efficiency. It acts as a platform for various stakeholders and presents trends, technologies, policies, barriers, investments, plans and implementations regarding the renewables and energy conservation in India and abroad. Energy Next reaches the entire spectrum of stakeholders that include Central Ministries; State Nodal Agencies; Designated Bodies for Renewable Energy and Energy Efficiency; Central and State PSUs; Project Developers; Equipment Manufacturers; Consultants; EPC Contractors; Industry Associations; Academicians; Banks/Financial Institutions; R&D Institutes; Technical and Management Institutes; NGOs, etc. A dedicated team of journalists follow, track and forecast all aspects of renewable energy markets concentrating both at the national and global level. Monthly readership is about 12,000 for the print edition and 15,000 for our online portal.
During the 11th Five Tear Plan, GOI continued RAPDRP (Restructured APDRP) aiming at reducing Aggregate Technical and Commercial (AT&C) losses in urban areas. To demonstrate performance improvement under the scheme the project required collection of accurate data and measurement of loss reduction performance. Invision jointly with Navayuga has conducted Asset Mapping and Consumer Indexing, and integration of consumer data with the electrical utilities on GIS platform for Uttarakhand Power Corporation Limited (UPCL).
RAPDRP-Tamil Nadu
Under the RAPDRP programme, Tamil Nadu the state power utility TANGEDCO focuses on reduction of AT&C losses. The project is conducted in 110 towns of the state and entails mapping and survey of electrical utilities and consumers on Geographic Information System (GIS) platform. ICR on behalf of Navayuga offered its monitoring, evaluation and consultancy services for the GIS part of this project.
Barrier Study on Small Hydro Project in India
The study is a part of MNRE’s special initiative & thrust on Investment Promotion. A pan Indian study given to us by IREDA will cover majority of states having potential for Small Hydro Power will highlight the various risks & uncertainties and recommend measures to address the show-stoppers, wherever necessary. The study will help domestic and foreign private sector investors, multilateral agencies and lending institutions make informed decisions regarding investment in the sector. It will also help policy-makers introduce suitable changes in the policy and administrative environment to attract investment. The study is a part of MNRE’s special initiative & thrust on Investment Promotion. A pan Indian study given to us by IREDA will cover majority of states having potential for Small Hydro Power will highlight the various risks & uncertainties and recommend measures to address the show-stoppers, wherever necessary. The study will help domestic and foreign private sector investors, multilateral agencies and lending institutions make informed decisions regarding investment in the sector. It will also help policy-makers introduce suitable changes in the policy and administrative environment to attract investment.
Market Research for a Proposed TV Channel on Health
The Market Research report commissioned to ICR team by Media Guru assessed the need and feasibility of a dedicated Health Channel to find out whether such a channel should focus on the business of health or health needs of the common man. This project covered a carefully selected sample of 4000 respondents across seven cities, viz. Delhi, Kolkata, Chennai, Hyderabad, Bengaluru, Mumbai and Ahmadabad.
  • Mid-Term Appraisal of 11th Five-Year Plan for Delhi and Uttarakhand
Invision jointly with MG School of Communications Management (MGSCM) had undertaken Mid Term Appraisal of the Eleventh Five Year Plan of NCT of Delhi and Uttarakhand. The evaluation focused on effectiveness of various government schemes mid way through the 11th Five-Year Plan, covering monitorable indicators as specified in the plan as well as 15 flagship programmes. The assessment included study of outlays / expenditure, outputs and outcomes. The period of assessment covered 2003 till 2008-09. The two separate reports on Delhi and Uttarakhand came up with recommendations to meet the Plan objectives. The reports submitted were accepted by Planning Commission.
Content Analysis of Renewable Energy in Mainstream Media
The media content analysis of renewable energy sector for Indian Renewable Energy Development Agency (IREDA) covered 13 mainline newspapers including five business newspapers. The content analysis was aimed getting an idea into the positioning of the subject in the national consciousness. The analysis looked into not only what is published in the media, but also in what form. The media content analysis was done broadly on two parameters- editorial space accorded to the renewable sector in relation to the total editorial space; and the physical and contextual positioning of articles.
Evaluation Study of World Bank Training Programme
Indian Renewable Energy Development Agency Limited had operated a World Bank Line of Credit to finance projects in energy efficiency and conservation sector. To meet the project objectives, different modules of training programmes were organized for different key players such as industries / end users, policy makers, financers, consultants, equipment suppliers etc. to disseminate information on energy efficiency opportunities, policy framework, technological innovations etc. An evaluation study was commissioned by IREDA to Invision with the objective to analyze the impact of the training programmes on various constituents under the Energy Efficiency Capacity Building Initiative. The study evaluated the programme concepts, basis of selection of participants, training methodology, and course content, quality of trainers, facilities provided to participants, impact of external environment and benefits accrued with respect to increased awareness, knowledge upgradation and skill enhancement among other things.
Delhi Development Report for the Planning Commission
Invision jointly with MG School of Communications Management undertook a study on preparation of State of Development Report of National Capital Territory of Delhi (NCTD) commissioned by Planning Commission, GOI. The tasks included undertaking detailed profiling of the leading sectors of the economy, analyzing their share and trend together with suggesting policy actions to achieve the desired programme goals and outcomes. The report presented an analysis of the quality of governance across various sectors and made recommendations to improve the delivery system of public services.
Election surveys in Haryana for Parliamentary Polls
Invision carried out massive election surveys to gauge the voters’ pulse in Haryana during the Parliamentary Elections in 2004 and 2009. The surveys were conducted on a substantially large sample size of 50,000 across all the assembly segments in the ten parliamentary constituencies of the state.
Content Analysis of Women’s Issues in Media
M/s Friedrich Ebert Stiftung (FES), commissioned a study for content analysis of coverage given to women issues in mainline dailies (Delhi editions). Under this study 5 newspapers, The Hindu, Times of India, Hindustan Times, Dainik Jagran and Jansatta were scanned for quantitative and qualitative analysis of news coverage of women’s issues and concerns. The period of the coverage was 4 weeks spread over a period of 4 months i.e. 1st week of April, 2nd week of May, 1st week of June, and 2nd week of July 2003. The focus in the analysis was on the theme, format of news, placement of news, context of news, and slant of the news coverage. The report of the study was presented during a media sensitization seminar where editors and senior journalists participated. The findings of the Content Analysis were later published in the form of a book ‘Women in Press – Still Invisible’.
Perception Survey of Delhi Metro Rail Users
Delhi Metro Rail Corporation services were started with Red Line operating between Shahdara and Tis Hazari. On completion of 100 days of operation of DMRC a perception survey was commissioned by DMRC with the objective to assess the passenger’s opinion and experience of traveling in Metro Rail. The survey covered 1635 passengers from all 7 stations on the route. The methodology adopted was face-to-face interview using a structured questionnaire. The findings of the study were summarized under the broad heads, the profile of the metro rail users, their opinion on the service and benefits of the facility, suggestions were also elicited on the expansion and frequency of the services.
Delhi State Industrial & Infrastructure Development Corporation LTD (DSIIDC)
The project done by Invision was Physical and Financial Mapping for orderly development of existing infrastructure in industrial clusters. It included ascertaining the status of physical infrastructure and its financial health within the industrial estates. Our work area was spread over all the industrial clusters in the state of Delhi.
Appraisal and Printing of “Handbook for Journalists” for UNESCO office, New Delhi.
The United Nations Educational, Scientific and Cultural Organization (UNESCO) entrusted ICR with multitask to appraise the handbook for journalists and getting them printed for circulation.
Communication Campaigns
The team also successfully executed communication campaigns for various organisations. Some of them are listed below:
  • Indian Rayon
  • Casio Watches
  • Tafcon Group
    • IITEM
    • Constro
    • Paperex
    • Poultry Expo
  • Indian Agro & Recycled Paper Mills Association
  • Society for Control of Hepatitis–B
    • Hepatitis B Vaccination – National Awareness Campaign
  • CICO Technology Ltd
  • SREI International
  • VIVEKA Foundation
Evaluation of National Service Scheme for Ministry of Youth Affairs
The Evaluation of Govt. of India’s one of the oldest Schemes-National Service Scheme for the Ministry of Youth Affairs, involved visiting six study states, namely, Himachal Pradesh, Odhisa, Mizoram, Gujarat, Chhattisgarh & Kerala. The execution of the study entailed in-depth discussions with Secretary of the state, Regional Directors of the states, Program Officers, Empanelled Training Institutions, and Program Co-ordinates and NSS Volunteers.
Evaluation of Scheme of Construction of Hotel for OBC Boys and Girls
The study commissioned by Ministry of Social Justice & Empowerment, Government of India aimed to evaluate the scheme for construction of hostel for OBC Boys and Girls. The execution of the study involved visiting sampled hostels in states of Chhattisgarh, Uttarakhand, Assam, Manipur, Sikkim, Tamil Nadu & Odisha for verification and collection of required data/ information on Facilities available in the hostels and feedback from the Hostels Warden & Inmates and Hostel authorizes and Contractors.
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